DIGITAL MARKETING
MOSCOW2021
Conference + Expo

Jason Barnard

Должность: The Brand SERP Guy

Компания: Kalicube

Страна: France

[Биография]

Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.

Why does Jason call himself the Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.

[Доклад]

How to Get a Knowledge Panel without Wikipedia

Having a knowledge panel on your Brand SERP is absolutely essential to your credibility in the eyes of your audience. But it also indicates that Google has understood who you are and what you do… which is essential to your entire SEO strategy.

In this session, you’ll discover what the stakes are for your brand, and how to get your place in Google’s Knowledge Graph, with or without Wikipedia.

Kalicube tracks over 70,000 brands and people in Google’s Knowledge Graph, and in 2020 conducted experiments on triggering, correcting and improving over 500 knowledge panels, so jason has the experience and knowledge to be able to share the key insights that will save you months of work.

[Ключевые слова]

# Knowledge Graph
# Entity Based Search
# Brand

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