Должность: Creative Strategy Director, Award-Winning Marketing Professional
Компания: Poppins Agency
Arnt Eriksen is a seasoned creative strategist and an award-winning marketing professional. He started as a creative art director more than twenty years ago and has since been a creative director, chief innovation officer, and chief marketing officer for some of the largest global corporations. His vision statement is to use his knowledge, passion, and curiosity to make a positive impact on people around him. At his core, he is a creator who makes stories that sell. “Brand You Economics” is his first book.
7 Steps to Create a Legacy Brand
In this session, Arnt will talk about the 7 principles of how to build a legacy brand, his tools, the customer journey with examples on how to be successful, by focusing on the principles and not methods.