DIGITAL MARKETING
MOSCOW2021
Conference + Expo

Fernando Angulo

Должность: Head of Communications & International Speaker

Компания: SEMrush Inc.

Страна: Czech Republic

[Биография]

Fernando Angulo is Head of Communications at SEMrush. With over ten years of experience in digital marketing, he has been at the forefront of the company’s marketing activities and has, among other things, built a great marketing team.

Fernando is one of the major brand faces and annually performs over 50 prestigious conferences all over the world. He specializes in B2B search marketing, e-commerce, influencer marketing, and training of marketing teams such as Expedia, T-Mobile, Prestashop and Bing. among others, and he also established the first Influencer Marketing team at SEMrush, which has around 200 influencers from more than 20 countries. As an active member of SEMrush’s marketing team, Fernando specializes in B2B search marketing, e-commerce, competitive intelligence and influential marketing. During his sessions and workshops, he immediately involves the audience with his energy, sense of humour and a large number of practical examples and real cases.

[Мастер-класс]

SEMrush Marketing Platform Workshop: SEO, PPC, Content, SMM

This workshop will cover the main features of SEMrush Featuring 4 real user cases on Local SEO, Voice Search, Market Research and Site improvements implementation.

[Содержание]

Part 1: What is SEMrush:

  • Company numbers
  • All Features resume

Part 2: Local SEO

  • Solving technical issues
  • Managing NAP data
  • Tracking Local Pack Results

Part 3: Voice Search

  • Ranking Factors for Voice Search
  • Featured Snippet Optimization
  • PAA optimization

Part 4: Market Research

  • Insights on Global Market Situation
  • Audience Research
  • Sentiment Analisys

Part 5: Content Audit

  • Reviewing existing Content
  • Create new high-quality content

[Цели]

The main goal of this workshop is to be fully proficient with the SEMrush platform to solve real problems that online businesses are facing.

[Целевая аудитория]

Digital Marketers all levels.

[Технические требования]

Notebooks needed.

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